Ludhiana, Punjab Feb 27, 2025 (Issuewire.com) - In the late 1990s, as the agricultural industry in India faced numerous challenges, two visionary brothers, Mahavir Jindal and Anil Jindal, observed the struggles of farmers. At the time, the adoption of modern technology was slow, and rotavators were considered a luxury due to the high cost of spare parts. Farmers not only had to replace parts frequentlytypically every 1-2 yearsbut also had to travel long distances to find them due to limited availability and high demand. Recognizing this gap in the market, the Jindal brothers took a bold step by establishing Shri Balaji Forging, which later became SBJ Forging Pvt. Ltd.
A Humble Beginning That Led to Industry Leadership
Mahavir Jindal leveraged his existing connections in the mining industry to establish the company from the ground up. Over time, SBJ Forging Pvt. Ltd. became a key supplier of high-quality agricultural spare parts. However, tragedy struck when Anil Jindal passed away in an accident, making the journey more challenging. Despite the immense loss, Mahavir Jindal, supported by his family, persevered, turning obstacles into stepping stones.
The Birth of SBJ Nirmal A Game-Changer in the Agricultural Sector
Initially, SBJ Forging Pvt. Ltd. operated as an OEM manufacturer, supplying spare parts to well-known agricultural brands. However, realizing the need to establish a strong market presence under their own brand, Mahavir Jindal and his team launched Nirmal Products in the early 2000s. This move allowed them to develop a robust and uninterrupted distribution system, ensuring that high-quality agricultural spare parts reached farmers directly at an affordable price.
Today, SBJ Forging Pvt. Ltd. serves as the manufacturer for both OEM brands and their own brand, SBJ Nirmal. The company has achieved remarkable growth, expanding at an annual rate of 21%. SBJ Nirmal has also emerged as the largest supplier of agricultural spare parts in Nepal, Bangladesh, and Sri Lanka, while experiencing high demand in the US and UK markets.
Unmatched Quality at Unbeatable Prices
One of the key factors behind SBJ Nirmals success is its ability to offer premium-quality rotavator spare parts at 30-50% lower prices than competitors. Years of expertise in forging have enabled the company to source high-grade materials at minimal costs, ensuring that farmers receive top-quality products at affordable rates. As of 2025, 33% of farmers in India use SBJ Nirmal parts, either directly under their brand or through OEM partnerships.
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How Big Is SBJ Nirmal in 2025?
SBJ Nirmal continues to dominate the agricultural spare parts industry, maintaining its position as the largest manufacturer of rotavator spare parts, offering over 5,000 distinct products covering every rotavator modela feat even Chinese manufacturers struggle to match. The company boasts a workforce of over 1,000 employees and has partnered with multiple small forging companies to streamline the supply chain. According to their website, SBJ Nirmal has over 550 channel partner warehouses across Asia, covering 70% of the region's pin codes.
Expanding Global Presence and Future Plans
According to SBJ Nirmals official LinkedIn account and discussions with company representatives, the company is set to make major expansions in 2025. As per Mayank Khandelwal, an SBJ Nirmal employee, the company is planning to open its largest warehouse in Ludhiana, further enhancing distribution efficiency. Aryan Tyagi, a project manager at SBJ Nirmal, also confirmed that the company is eyeing expansion into African and European markets and is actively hiring new talent to support its growth initiatives.
Additionally, SBJ Nirmal is implementing SAP HANA to streamline its business operations, making processes more efficient and future-ready.
A Promising Future for SBJ Nirmal
As SBJ Nirmal continues to innovate and expand, 2025 is poised to be a transformative year for the company. With a strong commitment to quality, affordability, and market expansion, the company remains at the forefront of the agricultural spare parts industry, setting new benchmarks and redefining the 'Made in India' legacy on a global scale.
Aggressive Marketing & Global Recognition
SBJ Nirmal actively participates in more than 10 agricultural exhibitions every year, significantly increasing its brand visibility and market reach. This aggressive marketing approach has caught the attention of European and US market players, further solidifying its position as a global leader in agricultural spare parts.
Source :sbj forging pvt ltd
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